The Problem.
Netflix, like their audience, was on a quest for greatness; great entertainment, great experiences
and richer lives... But their digital campaign needed to prove it.
and richer lives... But their digital campaign needed to prove it.
The Solution.
To win the digital business for Europe, we decided to make Netflix much more than a catalogue of content;
we dreamed up a whole new way to use it to inspire our audience at just the right moment in their lives.
we dreamed up a whole new way to use it to inspire our audience at just the right moment in their lives.
So we opened up Netflix in a whole new way by indexing and surfacing contextually relevant snippets
to our audience at the right place, at the right time. Topic by topic, quote by quote, character by character.
to our audience at the right place, at the right time. Topic by topic, quote by quote, character by character.
We also shot 18 short films in 5 days, and hijacked the skip button functionality on youtube
to create an interactive web spot that scored Ad of the Day on ADWEEK.
to create an interactive web spot that scored Ad of the Day on ADWEEK.
