The Problem.
The shelf life of a blood bag is fewer than 40 days. And when dwindling donation rates threatened the blood supply of Central Texas, time was short, budgets were slim, and The Red Cross needed more donors, more frequently.
The shelf life of a blood bag is fewer than 40 days. And when dwindling donation rates threatened the blood supply of Central Texas, time was short, budgets were slim, and The Red Cross needed more donors, more frequently.
The Solution.
We placed canisters of these inkless pens at cashier counters, bank lobbies and registration tents around Austin to remind donors that some refills are a matter of life and death.
