The Problem.
Tommy Hilfiger needed to amp up digital efforts to unveil his Spring 2014 Runway collection,
and make headlines during New York Fashion Week.
and make headlines during New York Fashion Week.
The Solution.
A digitally enabled runway event for the Tommy Spring 2014 collection debut at New York Fashion Week,
including the first-ever 'Social Concierge' service to deliver bespoke content to fashion influencers in real time.
Not to mention a massive digital beach installation and custom, & digitally connected Lytro cameras
enabling guests to capture and share it all from their seats.
including the first-ever 'Social Concierge' service to deliver bespoke content to fashion influencers in real time.
Not to mention a massive digital beach installation and custom, & digitally connected Lytro cameras
enabling guests to capture and share it all from their seats.
3 months later, "social concierges" became a thing...
