The Problem.
MINI needed to reach existing customers approaching the end of their leasing term, and help them find a new MINI that's right for them.
MINI needed to reach existing customers approaching the end of their leasing term, and help them find a new MINI that's right for them.
The Solution.
A global program and toolkit for MINI dealers to rekindle the romance with the MINI brand, re-engage existing customers, and introduce them to the next MINI of their dreams.
A global program and toolkit for MINI dealers to rekindle the romance with the MINI brand, re-engage existing customers, and introduce them to the next MINI of their dreams.
