THE PROBLEM.
MINI needed to reach existing customers approaching the end of their leasing term, and help them find a new MINI that's right for them.
THE SOLUTION:
A global program and toolkit for MINI dealers to rekindle the romance with the MINI brand, re-engage existing customers, and introduce them to the next MINI of their dreams.
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/cfcc539d99f1796ade0dc2ce_rw_1200.jpg?h=6883338d799fd1966456690dde63b8e3)
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/6ea4815777c792b7ac80cea7_rw_1920.png?h=967ff109a2c23248d4b83b3592fc06b8)
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![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/5de76ce05c22dad0a11c6077_rw_1920.png?h=f292c427f63356d7db76f6dea1e85f4d)
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![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/46eb0d7426a43724ae9e403c_rw_1920.png?h=0d805e399d7d0cb2850fa2138ecd7fdb)