The Problem.
In 2023, generative AI was the Wild West. And business leaders everywhere were in a blind rush in to implement powerful AI technology - without asking important questions, or considering the consequences.
In 2023, generative AI was the Wild West. And business leaders everywhere were in a blind rush in to implement powerful AI technology - without asking important questions, or considering the consequences.
A massive Trust Gap formed between businesses, employees and customers. And with it came the opportunity for Salesforce to lead by example, and demonstrate their commitment to transparency and trust in the AI space.
The Solution.
A global rallying cry, a strategic platform, and cross-channel creative campaign to demonstrate the importance of contemplation before AI implementation.
#AskMoreofAI
A global rallying cry, a strategic platform, and cross-channel creative campaign to demonstrate the importance of contemplation before AI implementation.
#AskMoreofAI
Before long, the AI Wild West had reached a fever pitch. And with it came a whole new breed of AI tech bro
(we call 'em "cowbros") - rarin' to steal, store and train on private customer data.
So we invited folks onboard to show how Salesforce keeps customer data safe and secure in the AI Wild West.
(we call 'em "cowbros") - rarin' to steal, store and train on private customer data.
So we invited folks onboard to show how Salesforce keeps customer data safe and secure in the AI Wild West.
