The Problem:
 In 2023, generative AI was the Wild West. And business leaders everywhere were in a blind rush in to implement powerful AI technology - without considering the consequences. 
A massive Trust Gap formed between businesses, employees and customers. 
And with it came the opportunity for Salesforce to lead by example, and demonstrate
our commitment to transparency and trust in the AI space. 

The Solution:
 A global rallying cry, a strategic platform, and cross-channel creative campaign to demonstrate the importance of contemplation before AI implementation.


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