The Problem.
No one really understood what exactly Salesforce did, or more importantly, what they believe: that "Business is the Greatest Platform for Change on Earth." All we needed to do was pinpoint the perfect cultural moment to prove it. So when other tech CEOs started blasting off on galactic joyrides in 2021, we knew just what to do.
The Solution.
Push against the frivolous Billionaire Space Race, the Metaverse, and the "CryptoBowl", to show the world that Salesforce stands for #TeamEarth. Salesforce took at stand with an Olympic partnership, and aired a top-10 Super Bowl spot that made headlines for trolling the tech industry.
And we didn't stop there - we turned Earth itself into a business, giving CEO Mother Earth a platform to advocate for the planet and its 8 billion stakeholders with a breakthrough activation on Linkedin.
No one really understood what exactly Salesforce did, or more importantly, what they believe: that "Business is the Greatest Platform for Change on Earth." All we needed to do was pinpoint the perfect cultural moment to prove it. So when other tech CEOs started blasting off on galactic joyrides in 2021, we knew just what to do.
The Solution.
Push against the frivolous Billionaire Space Race, the Metaverse, and the "CryptoBowl", to show the world that Salesforce stands for #TeamEarth. Salesforce took at stand with an Olympic partnership, and aired a top-10 Super Bowl spot that made headlines for trolling the tech industry.
And we didn't stop there - we turned Earth itself into a business, giving CEO Mother Earth a platform to advocate for the planet and its 8 billion stakeholders with a breakthrough activation on Linkedin.
