The Problem.

No one really understood what exactly Salesforce did, or more importantly, what they stood for.
Which was a shame, because Salesforce happens to be a super purpose-driven company, fueled by the belief that
"Business is the Greatest Platform for Change on Earth."  We just needed to find the right moment,
and the right platform to prove it with.

Enter my newly-minted in-house creative team, who spearheaded this 100% proactive initiative,
from cultural insight, to execution at the Olympics Opening Ceremony.

The Solution.

Push against the frivolous Billionaire Space Race, the Metaverse, and the "CryptoBowl",
to tell the world that Salesforce stands for #TeamEarth.

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