The Problem.
Netflix, like their audience, was on a quest for greatness; great entertainment, great experiences and richer lives... But they needed an integrated campaign to prove it.
Netflix, like their audience, was on a quest for greatness; great entertainment, great experiences and richer lives... But they needed an integrated campaign to prove it.
The Solution.
To win the digital business for Europe, we decided to make Netflix much more than a catalogue of content; we dreamed up a whole new way to use it to inspire our audience at just the right moment in their lives. So we opened up Netflix in a whole new way by indexing and surfacing contextually relevant snippets to our audience at the right place, at the right time. Topic by topic, quote by quote, character by character.
To win the digital business for Europe, we decided to make Netflix much more than a catalogue of content; we dreamed up a whole new way to use it to inspire our audience at just the right moment in their lives. So we opened up Netflix in a whole new way by indexing and surfacing contextually relevant snippets to our audience at the right place, at the right time. Topic by topic, quote by quote, character by character.
