The Problem.
Wells Fargo Home Mortgage needed a way to differentiate itself in the category,
and break through to a new target: Millennial homebuyers.
and break through to a new target: Millennial homebuyers.
Turns out, there's a surprising reason why 36% of Millennials are buying homes these days...
It's not for a two car garage or even for their growing families - but for their DOGS.
It's not for a two car garage or even for their growing families - but for their DOGS.
The Solution.
Create a delightful canine-centric campaign to leverage our consumer insights, break through the home mortgage clutter,
and invite our audience to imagine a new home through the eyes of their fur babies. With the help of Rachel Dratch.
Create a delightful canine-centric campaign to leverage our consumer insights, break through the home mortgage clutter,
and invite our audience to imagine a new home through the eyes of their fur babies. With the help of Rachel Dratch.
Radio: "Home at Last"
Radio: "Close Quarters"
Radio: "Puppies"
Radio: "More"
