The Problem.
Wells Fargo is the 4th largest bank in America - and until recently, it was also the most trusted. But in 2016, a massive scandal rocked the bank, when Wells Fargo sales executives created millions of fraudulent accounts to manipulate sales quotas. It was a black stain on the bank's otherwise stellar reputation since its establishment.
The truth is, Wells Fargo has a long history of coming through for its customers, from pioneering the Pony Express, to inventing baseball. But on the anniversary of its establishment, the bank needed to atone, and make a big, bold comeback.
Wells Fargo is the 4th largest bank in America - and until recently, it was also the most trusted. But in 2016, a massive scandal rocked the bank, when Wells Fargo sales executives created millions of fraudulent accounts to manipulate sales quotas. It was a black stain on the bank's otherwise stellar reputation since its establishment.
The truth is, Wells Fargo has a long history of coming through for its customers, from pioneering the Pony Express, to inventing baseball. But on the anniversary of its establishment, the bank needed to atone, and make a big, bold comeback.
The Solution.
Re-Establish the 166-year-old brand.
Re-Establish the 166-year-old brand.
