The Problem.
Wells Fargo is the 4th largest bank in America - and until recently, it was also the most trusted.
But in 2016, a massive scandal rocked the bank, when it was discovered that Wells Fargo sales executives
had created millions of fraudulent accounts for unknowing customers to manipulate sales quotas. It was
a black stain on the bank's otherwise stellar reputation since its establishment over 166 years ago.
The truth is, Wells Fargo has a long history of coming through for its customers, from pioneering the Pony Express
to inventing the sport of baseball. But on 166th anniversary of its establishment, the bank needed to atone,
and make a big, bold comeback.
Wells Fargo is the 4th largest bank in America - and until recently, it was also the most trusted.
But in 2016, a massive scandal rocked the bank, when it was discovered that Wells Fargo sales executives
had created millions of fraudulent accounts for unknowing customers to manipulate sales quotas. It was
a black stain on the bank's otherwise stellar reputation since its establishment over 166 years ago.
The truth is, Wells Fargo has a long history of coming through for its customers, from pioneering the Pony Express
to inventing the sport of baseball. But on 166th anniversary of its establishment, the bank needed to atone,
and make a big, bold comeback.
The Solution.
Re-Establish the 166-year-old brand.
Re-Establish the 166-year-old brand.
