The Problem.
Jameson had been a proud supporter of the independent film community for 14 years - but nobody seemed to know it. So when they invited us to pitch for their digital business, we knew had to rethink everything. The brief called for a standard film festival sponsorship. But what the indie film community really needed was more exposure, and more active conversation around independent film at large.
The Solution.
Transform Jameson from content creator to service provider with an experience that brings the community closer to the films they love, generates feedback and exposure for up-and-coming directors, and fuels the conversation at indie film screenings and beyond - all while respecting the cinema experience.
I led a team of 6 to rethink the brief, conduct rapid real-world research, concept, execute, and prototype the experience in 8 days. We pitched at the Jameson Distillery in Dublin and won on the spot.
The Solution.
Transform Jameson from content creator to service provider with an experience that brings the community closer to the films they love, generates feedback and exposure for up-and-coming directors, and fuels the conversation at indie film screenings and beyond - all while respecting the cinema experience.
I led a team of 6 to rethink the brief, conduct rapid real-world research, concept, execute, and prototype the experience in 8 days. We pitched at the Jameson Distillery in Dublin and won on the spot.
