The Problem.
Some people are kinda dumb. "I'm in a hurry and I'll bet my bodily functions that I can beat the oncoming train"
kind of dumb. 94% of all railroad accidents in the US are caused by this risky driving behavior. WTF?
Norfolk Southern railroad gave us an OOH challenge: explain the danger, show the consequences,
propose a solution, and empower the viewer, in 6 words or less—without finger-wagging or demonizing the train. 

The Solutions...

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