The Problem.
94% of all railroad accidents in the US are caused by risky driving behavior at railroad crossings. So Norfolk Southern gave us a loaded OOH challenge: explain the danger, propose a solution, and empower the viewer, in fewer than 8 words—without finger-wagging or demonizing the train.
94% of all railroad accidents in the US are caused by risky driving behavior at railroad crossings. So Norfolk Southern gave us a loaded OOH challenge: explain the danger, propose a solution, and empower the viewer, in fewer than 8 words—without finger-wagging or demonizing the train.
The Solutions:
