The Problem.
Some people are kinda dumb. "I'm in a hurry and I'll bet my bodily functions that I can beat the oncoming train"
kind of dumb. 94% of all railroad accidents in the US are caused by this risky driving behavior. WTF?
kind of dumb. 94% of all railroad accidents in the US are caused by this risky driving behavior. WTF?
Norfolk Southern railroad gave us an OOH challenge: explain the danger, show the consequences,
propose a solution, and empower the viewer, in 6 words or less—without finger-wagging or demonizing the train.
propose a solution, and empower the viewer, in 6 words or less—without finger-wagging or demonizing the train.
The Solutions...
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/c80f4e0b69a5b07a19a04259_rw_1200.jpg?h=31a0b0cdcd0b6984c3ab59dfbe3e32dd)
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/07a78b3960a98231cb55e557_rw_1200.jpg?h=130307bb3712af46256572373a8b8b61)
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/6048782bff91fa3533079960_rw_1200.png?h=d986c97f70812e8bbc62975546d5d0dd)
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/72e73f9779354f859f397696_rw_1200.jpg?h=d216295f39a9f49801aa25e8cca1c517)
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/bf375915d7a81328dbe06ee4_rw_1200.jpg?h=68202e91d2289342a4809c307d219ec8)
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/3fec539510d001caeb8a53d0_rw_1200.jpg?h=09caefd3fc99e9f591228b558f2ccd24)
![](https://cdn.myportfolio.com/ccc15a9381007165d9c2811a6444e6e9/0f543073560d36d23a84c8d5_rw_1920.jpg?h=b7336971aa97f252be884d186ceee4c6)