The Problem.
94% of all railroad accidents in the US are caused by risky driving behavior at railroad crossings.
Norfolk Southern gave us an OOH challenge: explain the danger, show the consequences,
propose a solution, and empower the viewer, in 6 words or less—without finger-wagging or demonizing the train.
propose a solution, and empower the viewer, in 6 words or less—without finger-wagging or demonizing the train.
The Solutions...
