The Problem.
Tommy Hilfiger needed to amp up digital efforts to unveil his Spring 2014 Runway collection,
and make headlines during New York Fashion Week.

The Solution.
A digitally enabled runway event for the Tommy Spring 2014 collection debut at New York Fashion Week,
including the first-ever 'Social Concierge' service to deliver bespoke content to fashion influencers in real time. 

Not to mention a massive digital beach installation and custom, & digitally connected Lytro cameras
enabling guests to capture and share it all from their seats. 

3 months later, "social concierges" became a thing...

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