The Problem
A small sub-brand of Purina needed to positions itself as a small dog expert — on a small budget.
A small sub-brand of Purina needed to positions itself as a small dog expert — on a small budget.
The Solutio.
The story of 3 pint-sized canines in a dog's world all their own. We brought Max, Goose and Rocky to life in online videos, games, promotions and social media.
The story of 3 pint-sized canines in a dog's world all their own. We brought Max, Goose and Rocky to life in online videos, games, promotions and social media.
With no mass media, the brand saw a 25% jump in sales and a successful launch of their first-ever social media effort. What's more, Mighty Dog quickly became the #1 digital experience within the Purina brand portfolio.
Explore the site at mightydog.com.
